Ameican Express : My Card Can

THE BRIEF To create a 30" TVC and print ads to launch the Delta SkyMiles American Express credit card in Japan using the global strap line: My Card Can THE WORK Resort destinations are very popular in Japan, especially amongst our audience - the young and affluent families. We want to tell them that with the new Delta SkyMiles American Express Delta credit card, it's easier to accumulate point so they and their family can enjoy more award holidays together. And with the luggage delivery service, they can shop all they want during their holiday and not have to worry about carrying them home.