HANEDA MILLION MILE CHALLENGE
THE ASK To promote the opening of the new Haneda portal to U.S.
THE IDEA More gates, more flights, less time. We are targeting business travelers to share and to show off their knowledge of traveling to the U.S.
THE WORK Haneda Million-Mile Challenge. We invite SkyMiles members to submit travel tips for 15 weeks. Every week we would pick a best tip winner with the prize of 20,000 miles. Then at the end of the campaign, we’ll have a finale lucky draw, the grand prize winner will win a million miles.
THE RESULT We have accumulated over 15,000 tips, and registration for Haneda triple bonus miles has doubled since the launch of this campaign.