THE BRIEF To create a website to show case the new ete! spring and summer collection (2011). IDEA ete! targets a younger audience (Teens to early 30's). Their spring and summer collection was fun and whimsical. So we thought of doing a cool carnival theme to show case the collection. When you land on the site, you'll see a toy picker picking up toys in a trolley. The black balloons on the right will start to rise as the page slowly rises. You'll then see circus animals stacked on top of each other carrying series products from the SS2011 collection.