Van Cleef & Arpels : unique spirit of beauty

THE BRIEF To create buzz for the grand opening of the 3rd maison for Van Cleef & Arpels. THE WORK Every piece of Van Cleef & Arpels jewelry has a beautiful story behind it. We want to tell Van Cleef & Arpels’ story as a build-up to the Grand opening event. We split the story into a 3 parts and reveal them gradually 10 days before the event.

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